What market segment (s) seems to be served by simply Subway? Why do you think and so?
Subway seem to be serving mainly young adults. It's positioned as a junk food chain that serves fresh food to is actually target buyer mainly consists of young individuals focused towards healthy diet. Most of their target customer lies on this age bracket between 16-39. The tagline " Consume FreshвЂќ highlighting the actual placement the business features maintained.
There are different segment of young people. Initial are the folks who wants healthful eating and a cheap meal. The customer in this section includes fresh professional or perhaps students who does visits during lunch or dinner time. Most of them were busy with the jobs or studies. They wouldn't have the time to help to make their own food. They would prefer to drop by a few fast food restaurant especially Subway as really healthy.
Another segment would be people who love to interact socially. People would love to hang out with friends, interact socially and even satisfy some new good friends. It becomes a habit or lifestyle to get young people. That they like to take a look at something new and different. Since that, Subway would be a one of the best choice to them as there's a lot of combination of the constituents at Subway. Besides, at present most of the people enjoying outside food rather than house cooked meals. Home cooked properly food sometimes is just too uninterested for them. They prefer to just have a travel with friends out and grab some food to treatment their being hungry. They would love a big meal which is served in Subway.
Moreover there's one other part that i think Subway actually attracts young people. It is the way how subway served their client by allowing them to choose the ingredients they want to put in. Start from the type of bread towards the type of meats and vegetables. Lastly the sort of sauce. Why do I believe this way would attracts more compared to others fast food restaurant is because the younger generation mostly prefer some independence and flexibility. They will like things to be how they wish...