Essay in Chocolate and Dairy Milk

Chocolate and Dairy Dairy

Promotional Strategies of Cadbury Dairy Milk and its particular effect on Company Value of CDM in Consumers (both Rural and Urban) in Gurgaon

Posted By Group 1 Abhishek Sharma (11P121) Aditya Ahluwalia (11P122) Ankit Mangla (11P123) Ankur A Jain (11P124) Ankur Gupta (11P125)

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Table of Material

DECLARATION............................................................................................................................................... a couple of EXECUTIVE BRIEF SUMMARY.................................................................................................................................. 3 Purpose......................................................................................................................................................... 4 Objective....................................................................................................................................................... 4 Reason................................................................................................................................................... 4 Significance:.................................................................................................................................................. 5 Cadbury Dairy dairy Swot Evaluation................................................................................................................. 6 Outline of the Project.................................................................................................................................... 7 Literature Review.......................................................................................................................................... almost 8 Promotional strategies - What and exactly what the various channels used?........................................ almost 8 What is Manufacturer value as well as recall, how it is developed and is benefit for the business?................................. 10 Good Cadbury and Evolution of Promotional Programs History...................................................... 10 Differentiating Factor for Promo in Rural and Urban....................................................................... 13 Hypothesis Development............................................................................................................................ 13 Methodology........................................................................................................................................... 13 Data Collection and Evaluation................................................................................................................... 15 METROPOLITAN POPULAION SURVEY ANALYSIS.............................................................................................. 15 Rural Population Survey Analyses:...................................................................................................... 16 RETAILOR SURVEY: --............................................................................................................................. 17 Effects and Realization............................................................................................................................... 19 Hypothesis Testing:................................................................................................................................. nineteen Limitation and Implication.......................................................................................................................... twenty-one Future Research.......................................................................................................................................... 22 Recommendations and Appendices........................................................................................................................ 23

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DECLARATION

We hereby file that the project work entitled " Marketing Strategies of Cadbury...