Essay about China Industry Segmentation

China Marketplace Segmentation

Consumer and Travel

Transact Research in China

Quantitative Report

Apr 24, 06\

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Consumer and Travel and leisure Trade Exploration in China – Quantitative Report

Stand of Articles

1 . Advantages.............................................................................. 5 Background and Objectives......................................................... 5 Methodology................................................................................. 6th Organization with the Report........................................................... eight 2 . Important Findings............................................................................. being unfaithful 3. Summary of Chinese Long-Haul Pleasure Tourists......... 12 Demographics of The latest Long-Haul Holidaymakers......................... 12 Recent Travellers to Canada...................................................... 18 Planners..................................................................................... sixteen 4. Review of Chinese Long-Haul Pleasure Excursions.................. 17 Frequency of Long-Haul Pleasure Travel................................... 17 Features of Recent Long-Haul Pleasure Trips.................. nineteen Trip Expenses....................................................................... 31 Getaway Activities...................................................................... thirty four 5. Trip Planning.......................................................................... 37 Trip Organizing.............................................................................. 37 Make use of the Internet for Travel Planning....................................... 43 six. Potential of the Chinese Market for Canada........................ 44 Evaluation of Marketplace Size and Potential..................................... 44 Demographics in the Potential Industry to Canada...................... 48 Boundaries for Oriental Travel to Canada....................................... 51 7. Travel Perceptions and Inspirations.......................................... 54 Thinking Towards Long-Haul Travel.......................................... fifty four Travel Motivations...................................................................... 56 Mindset Segmentation......................................................... sixty one 8. General Awareness and Perceptions of Canada................ 69 Awareness of Canada................................................................ 69 Perceptions of Canada............................................................... 72 Advertising Strengths and Weaknesses pertaining to Canada.................... 75

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Consumer and Travel Operate Research in China – Quantitative Record

9. Product Potential For Canada............................................... 77 Merchandise Potential Examination......................................................... 77 Product-Based Segmentation.................................................... 85 10. Packaging Chinese Go...